Impact of Corporate Social Responsibility on Consumer Purchase Decision

Abstract

Gradually, the world is recognizing the role of business ethics and responsibility towards society. Accordingly, there
is a shift towards social responsible and ethical behaviour around the word. Corporate Social Responsibility as a
declared strategy contributes a sustainable development of a company and prepares it for a global competitive
advantage. This research is driven by the fact that there has not been conducted any scientific research about CSR
in Georgia in order to determine its influence on consumer purchase behaviour. The scope of the research is
confined to identify abilities of the Georgian consumers to support CSR strategy of companies operating in the
Georgian market. As the research demonstrated, Georgian consumers choose products mainly on the basis of their
quality and price, they are not aware of CSR, do not always consider it while purchasing products, but are
increasingly interested in it.