The Motivation for Proenvironmental Behavior: Household Waste Disposal Towards Environmentally Friendly Daily Life: Case Studies in Finland

Abstract

Recent growing emphasis on environmental issues has heightened the need for environmentally friendly life. In
response to this gain of momentum, municipalities have launched the environmental policies and attempted to promulgate
environmentally friendly activities such as recycling and waste minimization. In this context, this paper focuses on the waste
disposal, attempts to introduce the case studies conducted in Finland, and argues the need for the robust and mutual relationship
between residents and the waste management company. Based on the methodology of group dynamics, case studies in Finland
were carried out and analyzed. Following the results, the words, “environmental communication” and “environmentally friendly
daily life”, are redefined. This paper suggests the significance of establishing the robust and mutual relationship between
residents and the waste management company through the environmental communication towards the environmentally friendly
daily life. This paper also emphasizes the need for the collaborative activities by residents and the waste management company
for the betterment of the environmental communication.