Artificial Neural Networks for Predicting Customer Expenses

Abstract

Artificial Neural Network is becoming more and more pupular in many business fields. Decision is a critical process in business and ANN with its techniques is playing a key role in this point. In this paper we will treat the use of ANN techniques in business, especially integrating it with a CRM (Customer Relationship Management) database.Using ANN techniques we aim to discover the group which spends more in mobile communication. The technique discussed in this article will help Albanian mobile communication companies to find the most profitable group of customers.

DOI: 10.5901/jesr.2016.v6n1p172