The Role of Social Media on Self-Image and Self-Esteem: A Study on Albanian Teenagers

Abstract

With the advent of technology, virtual interaction has become a prevalent mode of socializing among teenagers, sometimes replacing traditional face-to-face interactions. This study seeks to investigate the relationship between social media use and self-image and self-esteem among adolescents. To achieve this aim, a comprehensive literature review was conducted, focusing on key concepts such as self-esteem, self-image, social networks, and adolescence, with emphasis on international studies and works. The research uses a quantitative research design, and a sample of 179 teenagers aged between 13 and 19 years old were recruited to participate. The participants completed questionnaires to measure their self-esteem, self-image, and social media use. The findings reveals a negative correlation between social media use and self-image and self-esteem among teenagers. This result highlights the potential negative impact of social media use on young people's psychological well-being. The study's implications suggest the need for parents, educators, and policymakers to monitor and regulate social media use among teenagers to promote healthy psychological development.

Received: 9 April 2023 / Accepted: 20 June 2023 / Published: 5 July 2023