Evaluating the Online Learning System in Accounting Major Using SWOT Analysis

Abstract

Modern technology has always shaped our educational institutions, with the most recent advancement being the usage of online learning. However, not all colleges were able to adopt these adjustments, which were critical in keeping our education operating during the epidemic. The purpose of this research is to determine if Bina Insani University's accounting program can adapt to changes and, if necessary, take appropriate measures to guarantee the quality of online learning is up to date. This is a mixed-methods study in which qualitative data is acquired via questionnaire and quantitative data is gathered via interview. These data are then used in a SWOT analysis of the accounting major's online learning. Even though there is a good student-to-lecturer ratio, only a few lecturers use online learning tools or LMS, and with accreditation still being "Baik Sekali" (not "the best" or "unggul" yet), the worst-case scenario of failing to deliver quality online learning may result in a lower accreditation score. Based on the SWOT analysis, the optimal defensive approach would be for the major to enhance its internal workings in order to maximize on current opportunities and overcome threats. Because there has yet to be produced a SOP for online learning, there is possibility for standardization of online learning quality.

Received: 7 August 2022 / Accepted: 8 October 2022 / Published: 5 November 2022