Students’ Acceptance and Commitment to E-Learning: Evidence from Pakistan

Abstract

Technology enabled learning is widely growing throughout the world at consistent pace. The increasing acceptance of
e-learning lies in its time, distance and resource advantages comparing with traditional face to face learning. This research study
was conducted to know the factors affecting students’ acceptance and commitment with e-learning based on responses from
120 online students enrolled in Commonwealth of learning MBA/MPA programme in Allama Iqbal Open University of Pakistan.
Results showed the favorable attitude and commitment with e-learning by the students. Students’ characteristics and, technology
and resources were found as the two key factors explaining the acceptance and commitment with e-learning. Managerial
implications are discussed based on the research findings.