Multilingualism in Linguistic Landscape of Prishtina (Kosovo)

Abstract

Language relations as manifestations of the phenomenon of multilingualism are also expressed in the area of the so-called linguistic landscape. Undoubtedly, the linguistic landscape not only reflects the use of languages in public space but at the same time reveals the depth of public perception of different languages, depending on their function and prestige. In this paper, I will treat Albanian, English and Serbian rapports through their coverage in the Pristina linguistic landscape, focusing on the use of these languages in advertising space in the city of Prishtina and in other tables that perform semiotic functions of indexes in this city. Likewise, within the reflection of the status planning of languages in Prishtina linguistic landscape, the use of Serbian in the official tables will be treated. This case study will also reflect the features of language policy and the impact of the globalization phenomenon in different languages. The results presented in this paper will reflect on the field research within a certain time span. The research has shown that in the Pristina linguistic landscape, in addition to the Albanian language, English has a dense use, while the use of Serbian is mostly limited to official charts i.e. names of the streets of the city and is not found in private advertisements tables.