Social Media and Marketing: Viral Marketing

Abstract

Due to increasing competition during the late years organizations find themselves in need of creating new marketing technics. Companies try to find out how to keep competing in the Internet age. Now communication skills more important than marketing itself. Therefore most of the leading companies realized that marketing and marketing methods have to changed and they started to use interactive technics while they releasing new products or service to the market.In the globalized world, the change in the life styles, social, economical and political conversions, technological developments lead the marketers to use viral marketing effectively in the search of new medium. The way people used to communicate has completely been changed and it became easier for consumers to share their experiences about products, brands and services through internet.Nowadays, conducting more efficient marketing activities by organizations is direct proportionate to their compliance with technology and marketing approaches. Especially, the emergence of internet and consumers’ desire to have a word have directed marketing experts to digital environment as an alternative platform. In this study, the viral marketing technics, supported by different examples, are emphasized.

DOI: 10.5901/ajis.2013.v2n8p586