Management Based on the Marketing Strategies with EU Standards – Case Study Peja Brewery

Abstract

Management is a universal tool, a necessary tool of the modern industrial world. Every organization, every small or more complex work or other serious activities, require management to lead to the selected target, or to be finished effectively. Modern organization, economic or non-economic, require constant management actions that would act and evolve in a complex and dynamic environment in which they operate. Management is a phenomenon of our time, a necessity of modern life and work and it is widespreading and growing rapidly. Management is necessary for the efficient functioning and development of each company, each social system and society as a whole, for more efficient performance of any complex work and enterprise. Operator approach to solving various problems is the basic characteristic of modern management, modern scientific discipline without which it is impossible to operate efficiently, function and develop. Management is becoming increasingly important as work becomes more specialized and complex, as it multiplies the scope of activities to be carried out and the number of organizations and individuals that these activities are prepared and executed. Rapid technological development emphasizes the need to use management methods and approaches, and the use of management as a scientific discipline that deals with the management of business systems and processes, and management of all organized systems, in order to improve their efficiency. From the standpoint of the company, demand the functional relationship that indicates the amount of certain products that could be bought at different prices in a given place and a certain time. Analysis of demand should provide information on the approximate price that buyers are willing to pay for company's products and services. The demand curve of economic theory, which, in economic practice found application as an analytical framework for making decisions on prices and has a negative slope. Specifically, its movement points to the phenomenon that if the prices are lower, the demand increases and vice versa.

DOI: 10.5901/ajis.2015.v4n2s1p108