Labeling of Agri-food Products in Albanian Agriculture Context

Abstract

Albanian agriculture and especially the albanian farmer are experiencing a difficult situation with the ability to compete in the market.Albanian agriculture is a very important sector of the economy but with little contribution in the economic growth, due to a misorientation in the market of the albanian production. This study aims to adress some concerns and to open a discussion linked to the use of labelling as an instrument that would orient the albanian agriculture to a product with an added value and to make the albanian product a competitor even for the global market, based on the wide literature and on the experience of the more developed countires also referring to primary data.