Consumer Food Safety in Albania

Abstract

At a time when new resources are needed for economic growth, the development of policies for customers is an area that can have a significant contribution to achieving the objectives for a safe consumer and a well-functioning market. Empowering consumers is not only a right, but has to do with creating an overall environment that enables them to use those rights and benefit from them, which means creating a system in which they can supported and which guarantees the safety of goods and services and effective protection of their economic interests when these are put at risk. Strategy for South Eastern Europe (SEE) 2020, which reflects the European 2020 highlights growth and smart, sustainable and inclusive. The policies for the protection of consumers enabling them to make well-informed choices that affect fair competition and support the goal of sustainable growth. SEE 2020 strategy aspires to empower consumers to play a pivotal role in the market, which requires strengthening their confidence in buying goods and services.

DOI: 10.5901/ajis.2015.v4n3s1p168