‘Marketing’ Nigerian Education: Issues and Challenges

Abstract

In Nigeria education is provided by both government and private proprietors at the basic, post basic and tertiary levels. For some time now the quality of education provided in these public and private sectors has been a source of concern to both the literate and illiterate in the society. To some the standard of education has fallen while others believe it is high. However against the background of the fact that the education sector is bedeviled with a myriad of challenges, the quality of education offered remains doubtful. These challenges serve as determinants as to whether education is being marketed. In this regard the paper reviews the concepts of marketing education, features of a marketable educational product/service and aims of education. A discourse on whether Nigerian education is marketable and being marketed is made. The paper also looked at challenges in the wheel of marketing education and lastly chatted the way forward and recommended that the 26% of annual budget as prescribed by UNESCO should be complied with.

DOI: 10.5901/ajis.2013.v2n5p57