Consumers Perceived Online Purchasing

Abstract

The advanced of the Internet has empowered consumers. Consumers can access a virtually unlimited selection of products, brands, and sellers. They can switch brands or try different products in a single click. Internet shopping sites must be a wide range of products to attract consumers and influence their shopping decisions. The purpose of this study was to investigate consumers positive and negative perceive of online purchasing. The sample group of this study consists of consumers which have been working private company in Istanbul. Participation of the study was voluntary. In this context 500 people were interviewed. Beside descriptive statistics, t-test and one way variance analysis (ANOVA) is used in the analysis of the data. According to the results of the study, it was found that 46.3% of the internet users were using the online purchasing.

DOI: 10.5901/ajis.2014.v3n3p185