The Impact of Social Media Content on Cosmetic Choices Among Arab Girls

Emad  El Din Omer; Ahmed Omar  Bali

doi:10.36941/ajis-2024-0149

Authors

Emad El Din Omer Dr., Associate Professor, Ajman University, University Street, Al jerf 1, Ajman, United Arab Emirates
Ahmed Omar Bali Dr., Diplomacy and Public Relations Department, University of Human Development, Sulaimani, Iraq

DOI:

https://doi.org/10.36941/ajis-2024-0149

Keywords:

Impact, Social Media Content, Cosmetic, Arab Girls

Abstract

This research, “The Impact of Social Media Content on Cosmetic among Arab Girls” provides an insightful analysis of how social media platforms like Facebook and Instagram are influencing cosmetic choices among young Arab women. Involving 661 participants, primarily aged 19-25, the research reveals a trend towards minimally invasive beauty methods, influenced by online beauty standards. Importantly, it examines the interaction between traditional Arab cultural values and the influence of modern social media on self-perception and beauty choices. The research suggests a complex relationship where Arab women balance traditional values with the allure of cosmetic enhancements, including surgery. These findings offer an in-depth understanding of the social, cultural, and psychological dimensions of beauty standards among Arab women, influenced by digital media.

Received: 30 April 2024 / Accepted: 31 August 2024 / Published: 05 September 2024