Tourism Hospitality as a Key Competence for Professionals in the Rural Communities of the Province of Chimborazo-Ecuador

Daniel Marcelo Guerrero Vaca; Magda Francisca Cejas Martínez; Silvia Marieta Aldáz Hernández; Andrea Sofia Ribadeneira Vacacela; Carlos Eduardo García Meytheler

doi:10.36941/ajis-2023-0115

Authors

Daniel Marcelo Guerrero Vaca Universidad Nacional del Chimborazo (UNACH), Riobamba, Chimborazo, Ecuador
Magda Francisca Cejas Martínez Universidad Nacional del Chimborazo (UNACH), Riobamba, Chimborazo, Ecuador; Universidad de las Fuerzas Armadas (ESPE), Sangolquí, Ecuador
Silvia Marieta Aldáz Hernández Universidad Nacional del Chimborazo (UNACH), Riobamba, Chimborazo, Ecuador
Andrea Sofia Ribadeneira Vacacela Universidad Nacional del Chimborazo (UNACH), Riobamba, Chimborazo, Ecuador
Carlos Eduardo García Meytheler Gobierno Autónomo Municipal de Cotopaxi, Bolivar S/N y Sucre Salcedo, Cotopaxi, Ecuador

DOI:

https://doi.org/10.36941/ajis-2023-0115

Keywords:

Hospitality, Ethics, Tourism Management, Rural communities, Ecuador

Abstract

Tourism hospitality refers to the ability of tourism professionals to treat tourists in a friendly, courteous, and respectful manner. This includes the ability to understand the needs and wishes of tourists and to offer personalized solutions tailored to their requirements. The objective of this work was to analyze tourism hospitality as a key competence in professionals from rural communities in the province of Chimborazo, Ecuador, using an interpretative, descriptive, and analytical methodology. The results of the study obtained show the need for the communities to organize themselves in the community parishes of the province of Chimborazo to raise hospitality as a selfless virtue in the attention to tourists, establishing a social and normative commitment that allows the strengthening of the communities.

Received: 02 March 2023 / Accepted: 12 June 2023 / Published: 5 July 2023