Developing a Graphic Design Thinking Model to Enhance the Creative Thinking

Wang Xiao  Hua; Lin Siew  Eng; Wu  Tong; Yu  Bin

doi:10.36941/ajis-2023-0050

Authors

Wang Xiao Hua PhD, Faculty of Social Sciences & Liberal Arts, UCSI University, Kuala Lumpur, Malaysia 2College of Design, Shandong Yingcai Academy, Shandong, China
Lin Siew Eng Asst. Prof., Education Department, Faculty of Social Sciences & Liberal Arts, UCSI University, Kuala Lumpur, Malaysia
Wu Tong Qingdao Film Academy, Shandong, China; PhD, Taylor University, Selangor Darul Ehsan, Malaysia
Yu Bin PhD, Faculty of Social Sciences & Liberal Arts, UCSI University, Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.36941/ajis-2023-0050

Keywords:

Creative Thinking, Graphic Design Thinking Model, Double Diamond Model, Bloom's Taxonomy

Abstract

In this paper, based on Bloom's Taxonomy and Double Diamond Model, this study explores to development of the Graphic Design Thinking Model, which involves the knowledge dimension and the cognitive dimension, and it will be used to improve creative thinking for solving problems in relevant design courses. To test this hypothesis, the researcher will measure the effectiveness of this model used in the implementation of design projects and compare the improvement of various indicators of creative thinking. The respondents are 30 students from one university in China majoring in art and design, who were asked to take a pre-test, and a post-test according to the GDT Model in the graphic design course. The researcher has referred to the Torrance Tests of Creative Thinking (TTCT) and used a Likert scale to determine the pre-test and post-test scores in the design projects. The results analyzed by SPSS show that the GDT Model can help students to realize the creation of graphics, significantly improving their creative thinking.

Received: 15 December 2022 / Accepted: 26 February 2023 / Published: 5 March 2023