Recognition of the Consumer's Attitude Towards Organic Products and Its Relationship with the Selection Criteria for Sales Personnel in the Biggest Peruvian Bio-Fair

Abstract

The main objective of this research was to determine the relationship between the acknowledgement of the consumer's attitude towards organic products and the selection criteria for sales personnel at the largest bio-fair in Lima, Peru. A quantitative approach, with an applied type, a correlational level, a non-experimental, and a cross-sectional design was used in the research technique. In this context, the population consisted of 78 organic product sales managers. The survey technique was applied, and the author's questionnaires were used as an instrument, yielding good findings in terms of validity, reliability, and confirmatory factor analysis. A multiple correlation matrix with Spearman's rho statistic was constructed and interpreted. The results obtained showed a moderate positive relationship between consumer attitude acknowledgement of organic products is and sales personnel selection criteria (p. = 0.000; r = 0.568), giving validity to the general hypothesis. Similarly, bilateral asymptotic significance values of less than 0.001 allowed the acceptance of the specific hypotheses proposed by the researchers.

Received: 9 June 2022 / Accepted: 5 October 2022 / Published: 5 November 2022