Development Strategy of Palu Bay Marine of Sustainable Tourism with the A'WOT Hybrid Method

Abunawas  Tjaija; Muhammad  Nur Ali; Fadhliah; Effendy

doi:10.36941/ajis-2022-0024

Authors

Abunawas Tjaija Faculty of Social and Political Science, Tadulako University, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148, Indonesia
Muhammad Nur Ali Faculty of Social and Political Science, Tadulako University, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148, Indonesia
Fadhliah Faculty of Social and Political Science, Tadulako University, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148, Indonesia
Effendy Department of Agricultural Socio-Economics, Tadulako University, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148, Indonesia

DOI:

https://doi.org/10.36941/ajis-2022-0024

Keywords:

Development, External environment, Internal environment, SWOT, AHP

Abstract

Sustainable development has become one of the strategic issues in the tourism industry. Sustainability is an action that combines environmental, sociocultural, and economic concepts. The tourism industry has had good benefits on economic and social growth. Still, if it is not adequately planned and managed, it can have harmful consequences on the environment. This research aims to present a sustainable development strategy for Palu Bay Marine Tourism following a natural disaster. The A'WOT hybrid method (AHP-SWOT) was used to achieve the research objectives. The A'WOT method is a combination of a SWOT analysis and the AHP method. This research was done on Palu Bay tourism, Central Sulawesi Province, Indonesia. This research resulted in a sustainable development strategy for Palu Bay tourism related to the diversity of products and improvement of event management, an improved image of Palu Bay tourism, improvement in the visitor management system to minimize environmental impacts, and efficient and effective promotion and branding.

Received: 14 October 2021 / Accepted: 29 November 2021 / Published: 3 January 2022