Investigation of the Influence of Strategy Orientation Dimensions on Performance of Companies which are Active in Food Industries in Alborz Province

Abstract

The present research aims to investigate the influence of dimensions of strategy orientation of organizational performance in companies which are active in food industries in Alborz province. This study is an applied research in terms of target and it is a descriptive study in terms of data gathering method and it is a correlation study in terms of data analysis. Research statistical population included all companies which were active in food industries in Alborz Province (152 companies in number). According to Morgan Table, 108 companies were selected randomly. Questionnaire was used for data gathering. Regression coefficient method was used for testing hypotheses. The results of analyses showed that except for risk taking, all other dimensions of strategy orientation (aggressive approach, defensive approach, analytical approach, futurism and proactiveness) had positive impacts on organizational performance.

DOI: 10.5901/mjss.2016.v7n2s1p503