Manipulative Function of Corporal Media

Abstract

The changes that have happened lately in Balkan media put in front the corporal journalism, which instead of being in service of citizens more often is becoming the powerful weapon of media owners. The journalism paradigm, according to which it is supposed to serve all of the citizens, in modern conditions, it slowly transforms into open serving to capital owners and bearers of ideological power. No doubt this endangers the foundations of democracy. Instead of rule by the people it turns into dictatorship of corporal elite, whereas media by constructing of conceivable, narcissistic and esthetic narrative seduce public opinion. Analyzing in structure more complex, but also in content more unified sphere of media activity, the author focuses on developing abyss between rich and poor on the Planet, deducing how new media philosophy into the society center instead of citizen as a subject puts the consumer as the object of the public. Insensibly the character of journalism has been changed: in corporal society it becomes corporal itself.

DOI: 10.5901/mjss.2014.v5n13p461